Inspiration, Insights & Ideas for Your Hotel
The demands on hotels are growing – but so are the opportunities. In this blog, hospitality experts, hoteliers, and technology providers share their knowledge on digital strategies, smart tools, and real-world experiences that can sustainably improve your daily hotel operations.
From automated guest journeys and streamlined processes, to personalized guest communication and future-focused technologies like artificial intelligence – here you’ll find expert articles, strong opinions, and actionable tips you can put into practice right away.
This blog is for everyone who doesn’t just want to manage hospitality – but actively shape its future.
Less admin, more human: How personnel management software strengthens duty rosters, time tracking, and team communication in the DACH hospitality industry.
Duty rosters, shift swaps, time tracking – often pure stress in everyday hotel life. This article shows how personnel management software changes that: transparent planning, accurate time records, clear communication. What happens when someone needs time off at short notice? How do housekeeping and front office stay in sync – without phone chains? With practical insights from our podcast and concrete impulses for DACH hotels: plan more fairly, work more flexibly, keep costs under control.
How MEININGER Hotels reimagined UX, SEO, and booking flows with a full website relaunch
A strong first impression is no longer enough – today’s hotel websites need to be technically powerful, mobile-optimized, and tailored to target audiences. In this case study, you’ll discover how MEININGER Hotels rebuilt its website from the ground up: with data-driven UX design, smart personalization, and a content strategy in eight languages. A true best practice for hotels aiming to boost direct bookings and take their digital presence to the next level.
How hotels use digital processes to delight guests and drive revenue
The digital guest journey is reshaping how hotels interact with travelers – making it more efficient, more personalized, and even possible without a front desk. In this article, you’ll learn which technologies make it work, how automated upselling boosts revenue, and why smaller hotels are often the true digital pioneers. Perfect for hoteliers ready to modernize the guest experience while streamlining internal processes.
“Every booking counts – make your website your best salesperson!”
In today’s digital world, generic content isn’t enough. Guests expect personalized experiences – including on your hotel website. This article explores how smart personalization, data-driven tools, and clever upselling can significantly improve your website’s conversion rates – without constant discount battles. Hospitality expert Hubertus Müller shares his best practices, insights, and actionable tips (from the Hospitality PeppTalk podcast) to help hotels win more direct bookings and increase revenue.
FAQs about the “Room for Growth” Blog
The “Room for Growth” blog offers practical articles on topics such as digital transformation in hotels, revenue management trends, data strategy, and technology integration for sustainable revenue growth.
The blog provides inspiration and industry insights on automation, hotel tech, business intelligence, data-driven processes, and strategic development. Instead of step-by-step instructions, it shares real-world examples of how hotels tackle digital challenges.
The blog is designed for everyone interested in advancing hospitality – whether in marketing, e-commerce, revenue management, operations, or front office. It offers valuable impulses for anyone looking for digital solutions, data-driven approaches, or fresh perspectives in their hotel operations.
The blog articles deliver practical insights and inspiration on revenue optimization, process improvement, data management, and modern hotel technology. They help develop new ways of thinking, better understand digital opportunities, and spark internal discussions – regardless of hotel size or department. The content is especially valuable for teams working with revenue systems, BI tools, e-commerce platforms, or PMS integrations.